SEO Packages & Pricing
Get your business noticed online.
When someone searches online for something you offer, you want your website to be what they find. Search Engine Optimization (SEO) is how you get there, but it can feel overwhelming figuring out how to do it within budget and efficiently. This page is meant to simplify all of that. We've laid out what we offer and what it costs. If you'd like to discuss further, reach out to Jason at jason@fifthandmissing.com
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Two important first steps
If you're not sure what shape your site is in, or you've never had your Google Business Profile listing set up properly (or don't have one at all), these are two critical tools that have the biggest impact early on.
Google Business Profile Setup
Your Google Business Profile is what gets you into Google's local and map results, the listings that show up when someone searches for a business like yours nearby. Without one, you're missing from that space entirely, while competitors who have a profile show up in it. Additonally, a business's Google Business Profile is often the first thing someone sees when they search that business's name. Standard profiles include reviews, hours of operation, and other important information. If you don't have one, it's critical to set it up immediately. If you already have a Google Business Profile, is it complete? Has it been updated recently? Here's what we do for you:
- Assign the correct primary and secondary categories
- Ensure service areas and address configured properly
- Add the description of your business, including services and/or products
- Add hours including holidays, plus accessibility, payment, and parking details (if applicable)
- Upload photos and publish your first Google Business Profile post
SEO Audit
If you have a website already, this is the best place to start. We go through your site the way Google does, looking at what's working, what's holding the site back, and what to fix first. You get a plain-English report with everything listed in priority order along with clear action items. We can also provide an estimate to make the necessary updates and fixes, after which we'd run a new site audit so you can compare before and after. The audit includes:
- A scored review across 7 areas including content quality, site structure and trustworthiness
- A competitive read on who's outranking you, what keyword(s) they're winning on, and where the gaps are
- A full report with quick wins, strategic improvements, and rewritten elements. Every finding is clearly explained in everyday language.
Month to month, cancel any time.
The following search engine optimization packages are designed to help grow your business's online presence. Our team does all the heavy lifting and management on your behalf. Every package kicks off with discovery so we can fully understand your business, market, competitors, challenges and what makes your company or brand unique. No contracts, though a minimum commitment of 6 months is recommended before results can be seen. All three plans include setting up Google Analytics (if required).
Foundation
Keeps your Google presence active so you stay visible without having to think about it.
- Google Business Profile management:
Create 2 posts per month, add photos (up to 5), and ensure your details are current and accurate - Monitor Google Search Console and proactively catch issues with your website (e.g. a page that can't be found, etc.)
- 1 monthly report across Google Analytics, Search Console and Google Business Profile, written in plain language
- Insights that matter: total number of calls, direction requests, and how people are finding you
Growth
Active SEO building. New content and steady optimization to improve rankings and adjust to trends.
- Everything in Foundation, PLUS...
- 1 new blog post/month including cross-linking to other pages on your website
- Ongoing optimization of up to 3 of your key pages: we watch what people are searching, then adjust titles and content to capture new opportunities
- Design and write content for 1 new local area or service page each quarter
- We track where you rank for the searches that matter to your business, so you can see what's trending
Premium
Best when you've got a lot to sell. The more products or services you offer, the more ways there are for people to find you, and we build the content that gets you found for all of it.
- Everything in Momentum, PLUS...
- Design and write 2 new web pages a month, built as connected pairs around a topic so each one makes the others stronger
- First priority on new pages, refreshes, and anything that needs quick attention
- Deeper reporting across the board, including first signs of your site appearing in Google's AI answers
Email info@fifthandmissing.com or call 1.705.726.0990 to discuss our SEO packages
Plans cover the work listed above. Extra posts or pages beyond your plan are billed per item, below. Additional fees may apply depending on site setup and size.
Additional Online Visiblity Options
The following can be added whenever the need or budget allows.
Local citation build
We get your business listed consistently across up to 5 relevant directories (e.g. Yelp, Apple Business Connect, Bing Places, BBB). Local citations are your business details (name, address, phone). When those details are consistent everywhere, it confirms to Google that your business is real and legitimate, which helps you show up in local results, and it puts you in front of customers in the places they already go to look.
Google Ads management
Setup starts at $299 for a single campaign, including one responsive ad built with a full set of headlines, descriptions and sitelinks for Google to optimize. Additional ad groups, campaigns, or more involved builds are quoted to fit. You just set the Google Ad budget and we take it from there! Dive deeper into our Google Ad services.
Additional blog posts
An additional optimized post beyond what your plan includes. Blog posts give you more ways to get found, for more of the things people actually search, while showing Google you're an authority worth ranking. They play an important role in SEO!
Landing or service page
Landing pages are entry pages into your site (visitors "land" on your site via these speciality pages) and they written and designed to show up in search and turn visitors into leads. Often paired with Google Ads management for better support and conversions.
Social Media Management
We setup and manage your social media account and post relevant and high converting content. Includes all content writing and image creation. Reporting included.
Technical SEO repair
For sites we didn't build. We fix the problems highlighted in the audit and optimize as needed.
A few things from you...
While we're able to handle almost everything related to SEO on your behalf, there are a few things that we'll require from your end:
- You stay the ownerEvery account is in your name, but some tools will require you giving us access (e.g. Google Business Profile) so we can do the work. You can remove our access any time.
- Verification is yoursGoogle confirms ownership directly with you, typically by a text message or email.
- Photos and relationshipsGenuine photos of your business and personal introductions for link building come from your side.
We can run your social media too.
Keeping your social channels active does more than fill a feed. It gives you a say in how your business looks the moment someone looks you up, and it backs up what people find when they search your name. We handle the whole thing, from writing the posts, to making the images and finally, to posting. Read more about our social media services.
Packages start at $399 / month for 3 posts a month in one social channel (Facebook, Instagram, LinkedIn, Twitter/X). Cost scales with the number of active social channels and how often you want us to post. Tell us what you're after and we'd be happy to price it out.
Interested in any of these services? Have questions?
We're happy to connect and discuss your needs in further detail. We also provide additional marketing services including print design, branding and accessibility audits and updates.